About Us

The Standard of Excellence.

Where Strategy Meets Creation.

At Luxe Co., we believe that most businesses aren’t failing because they lack a good product - they are failing because they lack a Finish Line. They are running a race with no direction, lost in the noise of "just another option."

We exist to change that.

Our Vision

We specialize in transforming visionary founders into the Obvious Choice in their niche. By combining high-level Strategic Marketing with Bespoke Studio Creations, we build brands that don’t just capture attention - they command respect and inspire lifelong loyalty.

The Luxe Co. Ecosystem

Founded by Mariah Erica Payne, a strategist dedicated to the "Gold Standard" of business execution, Luxe Co. operates on a dual-engine model:

• Strategic Marketing: We provide the "Brains" and the "Momentum," handling everything from market positioning and 6-month roadmaps to high-impact content execution.

• Luxe Co. Creations: We provide the "Connection," designing custom VIP gifts and milestone mementos that commemorate growth and turn clients into advocates.

The VP Partnership

We don’t believe in "vendors." We believe in Partnership. When you work with Luxe Co., you aren't hiring a freelancer; you are bringing a VP of Strategy to your table. We take ownership of your results, celebrate your milestones, and stay on the track until the finish line is crossed.

The Founder’s Note

“I built Luxe Co. for the business owners who are tired of ‘Average’. My mission is to provide the elite strategy and intentional touchpoints required to make  our brand unforgettable. We don’t just help you find your niche- we help you own it.”